SERVICE:
Branding, Content Creation
CLIENT:
Serenity & Sage
YEAR:
2024
Skills:
Adobe Illustrator, Adobe Photoshop, Figma
Serenity & Sage
- Goal
To curate a stationary brand and campaign that not only that embodies positive mental health & reflection but a community dedicated to promoting wellness, gratitude and healthy habits.
- Challenges
The challenge was developing not only a brand, but a community and voice for those busy individuals who tend to lead busy, hectic lives with interest in making time for personal development, wellness, and mindfulness practices.
Creating a cohesive brand that not only looked inviting and mindful, but felt like a sense of belonging to overwhelmed individuals for inspired professionals who journal.
- Strategy & Process
The approach was to focus on truly understanding the target audience needs to create a user-centered design that embodies the inclusive, mindful and uplifting tone of the brand.
I conducted market research and explored colour philosophies and imagery that would best depict the essence of Serenity & Sage.
Result.
A thoughtful brand was effectively developed which reflects the brand’s mission of promoting mindfulness and well-being through expressive storytelling.
