SERVICE:
Web Design, Branding
CLIENT:
Forest Cafe
YEAR:
2024
SKILLSETS:
Figma, Adobe Photoshop
Forest Cafe
— Goal
To redesign Forest Café’s website to drive online orders and attract young professionals by highlighting the café’s unique charm, offerings, and convenience.
— Challenge
To create a visually inviting yet uncluttered website that reflects the café’s comforting vibe while streamlining the information and ordering experience.
— Strategy & Design Process
I conducted user research, developed wireframes, and created a style guide inspired by the café’s earthy palette, pairing strong imagery with a clear, accessible layout.
I used a clean, modern layout paired with warm, inviting visuals and intuitive UX to reflect the physical café experience online and simplify user flow.
— Result
I learned how to translate a physical brand experience into digital form, balancing aesthetics with functionality to develop an engaging user experiencw. The final design resonated with the target audience, improving clarity, engagement, and ease of use—mirroring the café’s in-person warmth and boosting online interactions.
