SERVICE:
Marketing, Content Creation
CLIENT:
Fujifilm
YEAR
2024
SKILLSETS:
Adobe Illustrator, Adobe Photoshop
Fujifilm
— Goal
To launch an multi-platform marketing campaign that positions the Fujifilm Instax Mini Evo as the must-have creative companion for mindfulness and journaling resolutions in 2025.
The campaign encouraged users to transform fleeting digital moments into physical keepsakes using the Instax Mini Evo.
— Challenge
In a fast-paced digital world, journalers and planners seek tangible ways to preserve meaningful physical memories while setting mindful intentions for the new year.
— Strategy & Design Process
I developed a cross-channel marketing solution that aligned with the journaling community's behaviors.
Conducted audience research around journaling habits and new year planning trends.
Created content across multiple touchpoints and a promotional giveaway with a custom hashtag to increase engagement and incentivize purchases.
— Result
This project strengthened my skills in integrated brand storytelling across digital and physical platforms. I learned how to tailor messaging for a niche creative audience while aligning campaign timing with seasonal behavioral trends (e.g., January resolutions).
