SERVICE:
Brand Identity, Logo Animation, Video Production, Augmented Reality, Content Creation, Print Design
CLIENT:
Matcha Ikigai
YEAR:
2025
SKILLSETS:
Adobe Illustrator, Adobe Photoshop, Adobe Aero, Adobe AfterEffects
Matcha Ikigai
— Goal
To create an immersive brand experience that transforms matcha into a modern mindfulness ritual—blending tradition, intentional design, and interactive technology to help users slow down and reconnect with the present moment.
— Challenge
To design a unique, immersive and meaningful brand experience full of rich history, insightful education and thoughtful intention in the midst of a fast-pace oversaturated market of matcha brands.
— Strategy & Design Process
I approached the project by grounding the brand in mindful storytelling and Japanese philosophies like ikigai and wabi-sabi, formatted in a case study.
Through an iterative design process, I blended branding, UX/UI, print design, and AR to create a cohesive, sensory-first experience that invites presence and reflection.
— Result
Matcha Ikigai is a mindfulness-driven brand rooted in Japanese philosophies like ikigai, wabi-sabi, and komorebi. It transforms a simple beverage ritual into a sensory-first experience designed to help busy modern professionals to slow down and reconnect to the present moment.
